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Trends come and go in the IM industry. Techies’ acronyms and buzz words almost change the day they were coined. One phrase that has not changed over the last year or so and has gained traction is content marketing. The strategy of creating articles, posts and data that is relevant to a specific topic, often[...]
SEO CASE STUDY Pharma SERPS (search engine result pages) Why study this serp? (Sure it might feel a bit slimy, but there is gold in these hills). ANSWER: Because some of the BEST SEO’s, albeit blackhatters, work the Pharma serps. Why? $$$$$$$, that’s why. And don’t lose sleep tonite because you looked at the ‘evil[...]
Beginners Guide to SEO (AKA seo for NEWBS) New to SEO? Need to brush up your know-how? The Beginner’s Guide to SEO lays out detailed and comprehensive information you need to get rolling to get your site(s) ranked. Period. Back around the early 2000′s a guy named Vaughn published a guide to seo. It was[...]